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Work Experience

Social Media Coordinator, Freelance

Toronto, May 2021 – Present 

  • Worked closely with the marketing team and assisted in strategic planning for various Startup ventures.

  • Social media management - Scheduled posts and managed platforms as directed. A/B testing of the content and tracked key analytics. Reported KPIs and recommended content trends.

  • Content creation - Designed marketing and promotional content for different social media channels and email campaigns including newsletters. Updated content calendar as required.

  • Built and maintained relationships with industry influencers for marketing campaigns. Handled communications with businesses and engaged with customers across all channels.

  • Assisted in marketing activities and planned virtual events as required.

Social Media Coordinator, Freelance

Toronto, May 2021 – Present 

  • Worked in collaboration with Marketing teams of Small Businesses and Brands
    ➢ ColRespect (Print and web marketing content and design
    ➢ Fresh Food Collective (Food)
    ➢ Auth. (Food)
    ➢ Zobo (Food)

  • Assisted in brand and marketing strategy development for small businesses’ in-person events.

  • Social Media coordination - Managed social media as required by the businesses.

  • Content - Graphics, Food photography, videography, and promotional materials (digital and print).

  • Worked closely with the on-site sales team to improve marketing strategy for in-person events.

Film Research Assistant, Freelance

Toronto, Oct. 2019–Jan 2020

  • Assisted in casting. And conducted research on accessibility and the media.

  • Assisted a senior journalist with story development.

  • Conducted research for the project including attending events and gathering information from media advocates. Gathered background information on accessibility media leaders, organizations, and advocates.

  • Assisted in casting the leads in the project. Identified and communicated potential information sources.

Research and Development, Cineflix Productions, Intern

Toronto, Jul. 2019 – Sept. 2019

  • Worked closely with VP of development and producers on factual and reality television shows.

  • Research: Researched topics as assigned. Compiling information for show scripts for ongoing shows.

  • Assisted in Casting: Assisted in finding appropriate cast for the shows, through available resources including social media. Shot demo reels of the cast.

  • Developed show decks as assigned

  • Managing communication between VP and a lead cast including field experts

  • Gathering information on shoot locations, logistics, and resources including accommodation, travel, and filming permits.

Multi-Platform Journalist, Humber News

Toronto, Apr. 2019 – Apr. 2021

  • Reported for online, radio, podcast, and broadcast medium for Humber News.

  • Pitched stories in the newsroom and produced segments for radio, podcast, and broadcast media

  • Gained experience in the application of emerging technology in storytelling including vertical storytelling, 360-degree video, AR, and VR segments

  • Gained skills in iNews, Burli, and Adobe’s audio, photo, and video applications.

Consultant, Charities Aid Foundation

India, Feb. 2018 – Apr. 2018

  • NGO assessment for Maharashtra State

  • Establishing communication between organizations and potential NGOs

  • Field visits – Office and Project sites

  • Public Relations- establishing a connection between CAF and NGOs and verification of NGOs’ working

  • One on one communication with the CEO and all the heads of departments of the NGO along with beneficiaries in the community

Content Strategist, Ameya Inspiring Books,

India, Jun. 2017 – Oct. 2017

  • Content Development

  • In-depth content research for various other publishing projects

  • Handling communications 

  • Market research

  • Editing and proofreading content

  • Associate editor (book) – “Demonetisation, Dharmayuddha...For a better tomorrow'

Feature Writer, Citadel Magazine, Magna Publishing Company Ltd.

India, Jan. 2016 - Jan. 2017

  • Content creation and covering stories for monthly issues of the magazine

  • Editing the content

  • Personality and profile interviews

  • Establishing contacts

  • Attending Press conferences and tracking Press releases

Adobe Premiere Pro

Adobe Premiere Rush

Adobe InDesign

Adobe Photoshop

Adobe Audio

Canva

iNews

Burli

Microsoft Office

Camera Operations

SKILLS

CV

Marketing and Media Professional experienced in multi-platform content creation. Multi-media Journalist with experience in writing for magazines and online news portals. Skilled in graphic design, communications, social media management, and research. Seeking a position to grow as a multi-skilled media and marketing professional.

Digital Marketing Strategy, Micro-Credential, University of Toronto School of Continuing Studies (Sept. - Nov. 2022)

 

Journalism – Postgraduate certificate

Humber College, Toronto (2018-2020)

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Master’s in journalism and Communication Studies

Pune University, India (2015-2017)

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Diploma – National Security and International Relations

JRVGTI Pune, India (2011-2012)

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Bachelors in Geography

Pune University, India (2009-2012)

EDUCATION

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